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ASSIMILATE and DiaQuest Turbocharge SCRATCH Integration with Avid Interplay

ProductionLink plug-in creates seamless, and user-friendly link between ASSIMILATE’s SCRATCH and Avid Interplay

September 7, 2012 – IBC 2012, The RAI, Amsterdam, NL – ASSIMILATE (www.assimilateinc.com), makers of the powerful, real-time SCRATCH® and SCRATCH Lab® digital intermediate and dailies workflow software for the production and post-production of feature film, episodic television, commercials and spots, and DiaQuest Products, the world's leading supplier of connectivity middleware for media production workflows, today announced the availability of ProductionLink™, a plug-in for connectivity between the recently announced ASSIMILATE SCRATCH v7 and SCRATCH Lab v7 and the Avid® Interplay™ production asset management (PAM) system.

DiaQuest’s innovative new plug-in is fully compliant with Avid file formatting and folder organization, so saved SCRATCH files are immediately available for Media Composer™ and other Avid applications. Now, to transfer content between systems, multiple manual steps are reduced to a single plug-in, which lets editors spend less time on file management and more time on creative projects. ProductionLink exports Avid MediaFiles DNxHD® MXF OP-atom video files and individual PCM MXF OP-atom audio channel files.

“The ProductionLink plug-in for ASSIMILATE SCRATCH and Lab really takes the pain out of integrating Avid Interplay with SCRATCH DI systems”, said Dave Van Hoy, president of DiaQuest. “What was a tedious, time-consuming process that required transcoding, manual file manipulation, and the occasional voodoo ceremony, is now a friendly, single-click process. We’re delighted to bring this technology to the community of SCRATCH artists as they continue to set the pace in the production dailies and DI markets.”

“SCRATCH and SCRATCH Lab have earned a reputation as the most flexible production dailies and DI systems in the industry,” stated Steve Bannerman, VP of marketing at ASSIMILATE. “We have invested a tremendous amount in technologies such as XML and OFX to integrate SCRATCH and Lab with other mission-critical products in our artists’ pipelines, such as Final Cut Pro, Nuke and Shotgun. We’re excited by the new ProductionLink plug-in because it brings the ultimate in seamless integration with Avid Interplay - one of the pervasive and popular tools in our artists’ infrastructure.”

Pricing and Availability
DiaQuest also offers ProductionLink for Adobe Creative Suite. Both products are available for Mac and Windows systems and are now available through DiaQuest Direct, the company’s new online store, as well as select Adobe and Avid resellers, and system integrators. ProductionLink for ASSIMILATE SCRATCH is priced at $499.00 USD per user. For more information, contact DiaQuest at (510) 547-4544 or visit www.diaquest.com.

SCRATCH Digital Workflow Tools
ASSIMILATE’s SCRATCH® end-to-end data workflow -- from dailies, to conform, color grading through to finishing -- and SCRATCH Lab, a robust dailies and VFX digital pipeline, deliver the industry’s most comprehensive toolset for data-centric digital cinema and episodic television productions for 2D and 3D stereo projects. Both products support multiple formats, including ARRI RAW, Sony F65, Phantom, and Canon 5D, as well as enhanced support RED r.3d at up to 5K resolution and beyond. New 6.1 versions of SCRATCH and Lab software, running on Mac OS X and Windows 7, feature SDI output via AJA Kona 3G graphics cards, wicked-fast dailies rendering, improved metadata and timecode handling. For pricing and sales, visit www.assimilateinc.com.